Twitter Does More With Geo-Targeting
Twitter announced the expansion of geo-targeting features to more advertisers. It has added state and region targeting in Brazil and Canada and postal code targeting in the U.S.
It is also adding geo-targeting including state and region targeting to eight new countries including: Australia, France, Indonesia, Italy, Japan, Mexico, Netherlands, and the UK. Twitter now offers granular geo-targeting in twelve countries and country-level targeting in over 200.
“Advertisers across the world have been using geo-targeting to precisely target the most relevant audience for tangible results,” says Twitter product manager Nipoon Malhotra, who shares several examples in a blog post.
“We’re excited about how expanded geo-targeting options will enable global Twitter advertisers to better reach their target audiences,” Malhotra says.
Twitter released its quarterly earnings report earlier this week, with revenue up 119%, though its stock hit an all-time low with investors unimpressed by Twitter’s growth. Monthly active users were up 25%.
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