Socialbakers Launches Mobile Analytics App
Socialbakers announced at the Engage 2013 conference in New York that it is launching a mobile analytics app and support for Instagram and LinkedIn.
The app, the company says, provides an “executive dashboard of key metrics for monitored Facebook profiles including top performing content, fans and followers, engagement rates and competitor analysis.”
“The addition of Instagram and LinkedIn broadens its suite to help social marketers measure the effectiveness of their campaigns across a wide range of social channels,” a spokesperson says.
Users will no doubt appreciate the mobile app. Remember when Google Analytics launched on mobile?
Socialbakers’ app is debuting on iOS, and Android will follow shortly, the company says.
“I am excited to announce strong expansion of our analytic suite today,” said CEO and co-founder Jan Rezab. “Extending the scope of social media data provided to our clients is our number one priority. We also want to enable our users to check high-level data on the go by bringing the executive reports app to mobile users.”
“Instagram is a very visual space where people like to engage with brands,’ added co-founder Lukas Maixner. “With this we are enabling marketers with the analytic data they need to understand which content resonates best with their communities and how they can benchmark themselves against competitors. Now we provide insight of both followers and following, interactions, engagement rate and also top interacting profiles, similar to Facebook’s key influencers.”
Instagram itself is rapidly expanding. It just launched on Windows Phone, its fourth major platform after iOS, Android and the web. Before the Windows Phone launch, it had grown to 150 million users.
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