Instagram Gets Ads
Last month, as Instagram crossed the 150 million user mark, business operations head Emily White told us that we could expect the company to start experimenting with ads some time within the next year. We didn’t really have any specifics at that point, but we assumed that when they arrived, they’d come in the form of some sort of sponsored photos from brands appearing in users’ feeds, or when they search certain terms. Either way, we knew they were coming. It was inevitable anyway.
Today’s the day, folks. The salad days are over. Instagram is launching ads in your feed.
From Instagram, in a post called “Instagram as a Growing Business”:
Instagram’s insistence on natural ads that you might
“As always, you own your own photos and videos. The introduction of advertising won’t change this,” says Instagram, as the company wisely reminds users not to freak out about the company possibly selling their photos, like they did last year.
So, there you have it. Ads on Instagram. We knew they were coming. You knew they were coming. Baby’s gotta monetize, you know what I’m sayin? You didn’t think Facebook bought Instagram for nearly a billion dollars so it could sit there looking pretty and not earn, did you?
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