Google Tries To Simplify Mobile Shopping
According to Google, the abandonment rate of shopping carts on mobile is a whopping 97%. With that, they’re providing an HTML5 autocomplete function in mobile Chrome to fill out info in three steps: checkout button, review billing and shipping, and submit. That’s down from these 21 steps, as outlined during today’s Google I/O keynote:
1. Checkout Button
So yeah, it’s easy to see where Google’s model could be a bit more helpful.
The Verge, liveblogging the event, says, “BIg play from Google to take its payment service to mobile in a subtle way.”
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