Small Business News
1. Twitter Launches Native Ads From MoPub
Twitter announced the general availability of MobPub’s programmatic native ads platform after four months of testing it with mobile app developers. Availability will begin on Wednesday. The platform provides advertisers with an SDK for creating customized ad units inside of apps, an ad server with full budgeting support, targeting options, integrated reporting, an ad extension toOpenRTB, ...

2. Online Tax Not Being Kind To Amazon
Researchers from Ohio State have published a paper on the “Amazon Tax,” saying that “only Amazon.com has been affected”. A bunch of states have implemented laws that that demand sales tax on online purchases. Items sold by Amazon and shipped to the following states are subject to the tax: Arizona, California, Connecticut, Georgia, Indiana, Kansas, Kentucky, ...

3. Google Releases New AdWords Features
Google held an AdWords announcement event today to reveal a number of new things for Google search ads, the Display Network, YouTube and AdMob. A new AdMob feature will enable advertisers to target people based on the apps they use, as well has how often they use them, and their in-app purchases. Advertisers making use of ...

4. Google Shopping Campaigns Get New Upgrade Option
Google launched a new upgrade option for Shopping Campaigns, its new type of Product Listing Ads. This one lets you base a Shopping campaign on a regular PLA campaign. Regular PLA campaigns will go away in August, so advertisers are going to have to upgrade one way or another. The other option is to start from ...

5. Facebook Referrals Are Skyrocketing
There has been a lot of discussion about Facebook killing the organic reachof posts that Pages make, essentially forcing businesses to pay to actually get their messages viewed in the News Feed. Many have considered dropping their Facebook strategy altogether, and one Page made a lot of headlines when it actually did. Despite this organic reach drop-off, ...

6. Google Trends Gets Weekly Column On Google Blog
Google announced that it will be sharing “a regular look back” at some of the top trending searches each Friday. We’ll see if this lasts longer than the monthly lists of algorithms they used to post, or if people will become “bored” with them, and Google stops putting them out. Discussing last week’s trends, Emily Wood writes, “People were ...

7. Facebook Won’t Target Ads To Nearby Friends
On Thursday, Facebook announced the launch of a new “Nearby Friends” feature, which enables people to see when they’re friends are close to their own location. How close? A spokesperson for the company tells WebProNews that the feature recognizes when friends are within a half mile radius of one another. Businesses may be wondering if they can ...

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